Why is going online so beneficial for businesses?

There was one a time when the only companies that sold their products online were huge internet-only retailers such as Amazon that specialised in this kind of sales. They thrived on selling goods at discounted prices via the internet, giving consumers an alternative to shopping on the high street.

However, this has now changed and almost every retailer - no matter how big or small - has an online presence. Not only do they sell products, but they create a real presence for themselves on the web, posting images, creating look books and having news feeds to make the visitor's experience as positive and useful as possible.

Of course, there will no doubt be some enterprises that are not currently online or selling their goods vie the internet. Perhaps they are only just starting out or they are making good revenue on the high street and therefore do not think they need to have an online presence as well.

However, there are actually many reasons why it is important for companies to have an online shop. If they don't, they could be missing out on a great deal of potential business, as well as alienating some people from their enterprise.

For example, if they have established themselves in a large city centre they will no doubt be receiving a lot of business. However, not everyone lives in a large city and although those who live in local towns and villages nearby might have heard about the shop or seen things their friends have purchased, they could be unable to get there themselves. If the store had an online shop, they would be able to place their order over the internet, which would benefit both them and the company.

Similarly, if a store is located in a smaller town or village it is likely it will close at around 5:30pm on weekdays and remain closed for the whole of Sunday, as smaller shops tend to do. This means people who work from nine to five will not have much of an opportunity to get to these shops outside of their working hours. And, even if they do, they will not have very long to look around and may not come out with the purchases they really want.

Although it will take some effort to send up an online store and payment processors will need to be purchased, it is very much worth it and it could make a huge difference to retailers.

Source: http://www.artipot.com/articles/1422420/why-is-going-online-so-beneficial-for-businesses.htm

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